When you reach out to a local print shop to design and print some business cards for you, you'll have to make a number of important decisions that will impact how these cards look. One of the biggest decisions to make is whether you want the cards to have printing on both sides. While some people elect to solely have printing on the front, choosing to have some printing on the rear can be worthwhile for a number of reasons. Here are some reasons that you should strongly consider two-sided printing when you order business cards.

More Information

When you get both sides of your business cards printed, you'll be able to include twice as much information as you'd get upon only having printing appear on one side. There are all sorts of different ways that you can break up this information, but it's unlikely that you'd ever regret being able to share more details about your business with your current and prospective clients. For example, a common design is to feature your name, logo, and contact information on the front of the card, and then have the rear of the card feature a list of the services you provide. This idea can work well whether you're a contractor, a web designer, or anything in between.

Less Clutter

A lot of people are keen for their business cards to feature as many details as possible. However, when they choose to only have printing appear on one side of the card, the result can often be that this side looks very cluttered. In the above example, if you were to put your name, contact information, and the services that you provide on just one side of the card, it would almost certainly have a cluttered look. Some people may look at the card and dismiss it because it's too cluttered to read with ease. This won't be an issue when you use the card's rear.

Value For Clients

Two-sided printing can also offer value for your clients by having dedicated space on the rear of the card that you can write on. This is common in businesses that feature regular appointments. For example, if you work as a personal trainer, you might want the back of your business card to feature spaces on which you can write the dates and times of a client's next two or three training sessions with you. A stylish design that features small boxes in which you can jot down these details will be convenient for your clients. Talk to your local print shop about business card printing.